We talked about 5 ways to distinguish genuine products from counterfeits in the first part of our blog, which we need to know when ordering online, online shopping or offline shopping. Now, with the second part of our blog, you will gain the knowledge to avoid being deceived when shopping offline and online. When shopping with this information, you will know how to distinguish genuine products from counterfeit ones before buying, as well as how to check the authenticity of a product if you have already purchased it. Don't be upset if you find out that the product you order online is counterfeit. At least, you know that you don't have to shop at that online store anymore. When we start talking about online stores, let's move on to our first method without wasting time.

1. Pay attention to the store where you shop online. It will suffice for us to be a little more careful in this regard. Make sure the site you are ordering is trusted. If you don't know how to check this, you can get more information by visiting our blog about the reliability of online shopping sites. However, sometimes the quality, technical reliability of an online shopping site, a wide range, does not indicate the originality of the products sold there. Before ordering any brand of clothing online, it is advisable to check whether the site you are shopping for is among the official representatives of the brand.

2. Brand name, logo and labels. We have already talked about logos. Of course, we must pay attention to the correct spelling of the brand name and sewing quality. However, there is another point we want to touch upon. Some brands describe their logos differently in different categories of clothing. For example, Dolce & Gabanna brand uses the brand name "Dolce & Gabanna" in the logos and labels of the first category (luxury) products. The second category is “D&G” for products intended for a wider audience. Therefore, during your next purchase, do not be afraid that the brand logo will be different from what we are used to seeing. It is good to get acquainted with such subtleties of the brand in advance. Original product labels also often mention the brand name, clothing composition, model serial number, and country of manufacture. While speaking of the country of production, we need to know more about it ...

3. The country of origin is a separate interesting subject when shopping. These little words on the "Made in China" label has caused our eagerly awaited online orders to "fall into a disgrace" ... However, we have some good news for you. "Made in China" is not a guarantee of counterfeit products. Most large brands do not produce only in the country to which they belong. This is due to economic reasons. Any conventional Italian brand sells its products not only in Italy, but also in China, Indonesia and the United Kingdom. The next time you see the name of a country on the label of your online order, do not rush to upset. Instead, check to see if the brand you are ordering online is manufactured in the country indicated on the label.

4. Luxury clothes and clothes for mass production. Well-known brands usually divide their clothes into 3 categories. These are haute couture, pret-a-porter and mass market categories.

The haute couture category is the clothes presented at fashion shows and sometimes we find it strange. These models are extremely expensive and are produced in limited quantities, and it is difficult to find them even in the official stores of the brand. On online shopping sites, it is clear that we can not get products in this category.

The pret-a-porter category includes, however, luxury clothing designed for a wider audience. Models in this category are usually expensive, but not inaccessible. You can order from the official online stores of the brands.

The third category is the mass market. These models are designed for a much wider audience and are more accessible. You can order them from online stores of brands, as well as, online shopping sites. You can easily determine the authenticity of these products by the methods we have listed.

5. Pay attention to the packaging. Let's say that the shoes you ordered online are finally in our Baku office, and you also ordered delivery by online courier service. The product is delivered to you and that’s the moment you are waiting for. Before removing the product from the packaging and inspecting it according to the items listed above, also pay attention to the packaging. We know that the original product is made of high-quality materials and  high-quality fittings. Of course, the above also applies to packaging. Any product you order online can not come in poor quality packaging.

With this, we have completed the second part of our blog. Make sure you can easily protect yourself from counterfeit products by paying attention to the points we have listed, both when ordering online and when shopping offline. In our next blogs we will continue to share with you useful information that will be useful when shopping online.