In recent years, there has been a day that shoppers around the world have been looking forward to Black Friday. Originally relevant only in the United States, this discount campaign is now in the interest of consumers around the world. When is Black Friday? What is Black Friday in general? If you are interested in such questions, we recommend you to read our blog to the end.

What is Black Friday?

Black Friday is a discount campaign held on the first Friday after Thanksgiving every year. Bringing together retailers and consumers around the world, stores are offering incredible discounts and achieving the highest sales figures of the year today.

Black Friday discounts have a very interesting history. At first, today's vendors simply opened stores early and closed late. Later, discount campaigns were added to these activities, and consumer interest in this campaign increased. Thus, during these campaign days, there were long traffic jams and overcrowding on the roads. In the following years, the campaign began to cause crowds in the shops, and many people were injured and even died. That is why this date is called "Black Friday". These discount campaigns, which were initially widely used only in America, have become popular all over the world over time. Currently, major online stores in Turkey are offering 7-10 day discount campaigns on the eve of Black Friday.

Black Friday Statistics

Interest in Black Friday discounts is growing every year. This is clear from the sales statistics of online stores. In 2019, during the Black Friday discounts, more than 93 million consumers made purchases in online stores. At that time, the volume of purchases exceeded $ 7.4 billion, which is the highest amount ever. Another interesting statistics is that consumers have saved an average of 37% during these discounts. Most people who shop during Black Friday discounts are between the ages of 22-34. It was also observed that men made 45% more purchases than women during these discounts.

Shopping sites for Black Friday

During the Black Friday discount, almost all online stores in Turkey run high-discount campaigns. Due to the negative emotions that the name "Black Friday" creates on people, big online stores have named their discount campaigns "Magnificent Friday", "Super Friday", and "Expected Friday". Hundreds of stores offer discounts of 70-80%. Large online retailers such as Trendyol.com, Hepsiburada.com, N11.com delight their customers with great discounts on this date.